Promote and Demote In the previous example, we created a bulleted list with several product names. SmartArt can also display a multi-leveled list.   2. Try This: Demote the Text Select the SmartArt Diagram, first. The Text Pane should be visible. Select one of the items in the bulleted list: Red Delicious.   Go to SmartArt Tools->Design. Go to Create Graphic. Click on Demote.   What Do You See? "Red Delicious" is now a new bullet under Apple on both the Text Pane as well as the Shape in the SmartArt Diagram. Keep going...   Exam 77-420 Microsoft Excel 2013 5. Create Charts and Objects  5.3 Insert and Format an Object: Edit the SmartArt Layout (Promote/Demote)
SmartArt Tools -> Design-> Create Graphic-> Demote